BE BOLD Consulting is a Ballito based marketing communications company and is responsible for the branding, marketing and press activities for the expedition.
In addition to their corporate clients, Be BOLD provides marketing services to a number of NGO’s. They were part of the core organising committee for the World Youth Rhino Summit in 2014, support on ongoing projects for Lawrence Anthony Earth Organisation and is the marketing partner for Blue Sky Society Trust and One in a Million.
The overall objective is to build a socially responsible brand for the Elephant Ignite Expedition as well as increase awareness and fundraising for the various conservation groups visited along the route.
Be BOLD Consulting will provide a solid marketing plan with a sustained flow of communications ensuring maximum press coverage and ongoing, long term exposure for the expedition and corporate sponsors. They will research and identify the targeted media, engage with stakeholders (press and sponsors), compile press kits and manage the marketing budgets.