Born of Swiss and Indian parentage, Yasmine Haji grew up in East Africa before moving to Switzerland, France and England to further her secondary education. After obtaining a Bachelor’s degree in Business, Yasmine founded her first venture in real estate in 2002; buying, refurbishing and managing property.
Drawn from a young age to the world of design, art and crafts with a particular love of working with her hands and expressing her creativity, she has worked and been commissioned on projects ranging from interiors, stained glass panels, batik home wares to silk paintings. Summer holidays were always busy craft making to supplement pocket money.
Encouraged by her inherent entrepreneurial character, Yasmine made the decision to launch her first luxury fashion and jewellery brand, Zarnigar in 2010. It was during this time that Yasmine became increasingly aware of the growing reports of elephant poaching in her native Tanzania. However it was her last safari to the Selous Reserve that changed everything. Expecting the endless elephant herds she recalled from safaris as a child, she was devastated to leave the Selous - a week later - without having seen a single elephant. The awful emptiness of those vast plains changed her. And suddenly, it was no longer about scribbling out a cheque, but about something more enduring... and more personal. This led to the launch Yasmine’s new luxury fashion jewellery line, PEMBE CLUB in 2014. PEMBE CLUB , named after the Swahili word meaning ivory or tusk, is a new line of luxury fashion.
Yasmine sources wild seeds, recycled glass and hand - made wooden beads, all of which are personally sourced to benefit local artisans and villagers. These are hand - carved and cast designs, inspired by the magnificence of tusk, tooth and horn that is being plundered from our wildlife on a daily basis, in the hope that by replicating these shapes, they are also slowing replacing them. A percentage of each PEMBE CLUB sale goes directly to selected organisations chosen for their work on the frontline.
Yasmine lives with her daughter and partner between London and Dar es Salaam and has diverse interests from property development, a restaurant & bar, distribution of fine foods to a veterinary clinic.
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